This feature is a question-and-answer session with a new Blount County Chamber member. So, here we go with our 214th installment visiting with Susan Shepherd of TruYou Aesthetics Medical Spa whose mission is not to change who you are, but support you in discovering and enhancing your unique self by embracing your personal beauty and confidence in a way that’s authentic to you.
Describe what your business does. At TruYou Aesthetics, we blend advanced medical expertise with a deeply personalized approach to offer a transformative spa experience. Located at the intersection of cutting-edge technology and holistic wellness, our medical aesthetics spa is dedicated to enhancing your natural beauty while prioritizing your unique needs and goals.
Our team of skilled professionals specializes in a range of services including facial and/or body rejuvenation, skin health regeneration, and skincare treatments, all tailored to your individual preferences. We utilize state-of-the-art techniques and products to deliver results that are both effective and true to your personal aesthetic.
At TruYou Aesthetics, we believe that beauty is not a one-size-fits-all concept. Instead, we focus on understanding your vision and guiding you towards achieving it with confidence and grace
How did you get started? My mission in entering the field of medical aesthetics stems from a profound commitment to addressing a crucial gap in the industry. Too often, aesthetic medicine is perceived as a luxury reserved for those seeking vanity, rather than a service that can genuinely enhance confidence and well-being. I recognized a significant need for real, meaningful results for a diverse range of individuals who may feel underserved or overlooked.
Who is your mentor? My greatest mentor in my career is my esteemed Medical Director and friend, Dr. Jessica Olsen. A true embodiment of determination and excellence, Dr. Olsen set her sights on becoming a doctor from a young age. By her twenties, she had not only achieved fellowship training as a medical doctor but also as a psychiatrist. Her practice is distinguished by an unmatched blend of compassion and intellect. From the moment we met, Dr. Olsen has consistently treated me and our patients with the utmost dignity and respect, never perceiving me as “less than” due to my role as a mid-level medical provider. Her unwavering commitment to excellence and genuine respect has profoundly influenced my professional journey.
Describe your customers. Our clientele at TruYou Aesthetics comprises a diverse group of men and women who seek to enhance their confidence, learn about effective skin care, or indulge in a day of self-care. They value authenticity and are highly discerning about treatments that may appear unnatural or excessive. These individuals are not interested in being sold unnecessary services; instead, they are looking for a trusted provider who listens to their needs and offers personalized, genuine care. Our clients appreciate a thoughtful, transparent approach that respects their preferences and supports their goals in a way that feels both natural and empowering.
What do you enjoy most about your business? Happy and satisfied clients that bring in their friends and family after establishing trust. This reassures me that we are meeting our communities needs while staying faithful to our mission.
