UT Federal Credit Union (UTFCU) was honored with three highly coveted Diamond Awards at the annual Marketing, PR & Development Council Conference held March 24, 2026, in Aurora, CO. Presented by America’s Credit Unions, the Diamond Awards represent the highest level of national recognition for excellence in credit union marketing and communications.
Selected from almost 1,500 entries across the United States, the awards celebrate innovation, creativity, and meaningful community impact, placing UTFCU among the top-performing credit unions in the country.
UT Federal Credit Union received the following honors:
- Category’s Best Multifaceted Campaign Diamond Award
Initiative: CEO Listening Tour
- Complete Campaign Diamond Award
Initiative: U Save Round Up Product Launch - Internal Marketing or Incentive Program Diamond Award
Initiative: CEO Listening Tour
All awards were recognized within the $250 million–$1 billion asset size category.
“These awards reflect the heart of who we are as a credit union: member-obsessed, community-driven, and committed to innovation,” said Hanna Gomez, Chief Marketing Officer at UTFCU. “We’re honored to be recognized on a national stage, but what matters most is how these initiatives directly benefit our members and strengthen communities across Tennessee.”
The award-winning campaigns highlight UTFCU’s strategic focus on both member engagement and organizational alignment:
- U Save Round Up Product Launch
Introduced in June 2025, the U Save High-Yield Savings Round Up account empowers members to grow their savings effortlessly by rounding up everyday purchases. The campaign united staff organization-wide, combining digital integration, educational outreach, branded giveaways, and gamified member challenges, resulting in 514 new account opt-ins in just four weeks. - Konversation Listening Tour (CEO Listening Tour)
Led by President & CEO Kenyon Warren, who joined the UTFCU team in March 2025, the internal initiative created a direct line of communication between leadership and staff. These open conversations led to a 40% increase* in Employee Trust in leadership and transparency. By engaging employees across all levels, the tour uncovered key insights that continue to shape the credit union’s member-first culture, strengthen internal alignment, and enhance service delivery.
While the Diamond Awards recognize excellence countrywide, UTFCU’s recognition shows the growing influence of local, not-for-profit financial institutions in driving meaningful change.
“These awards are proof that local organizations can have national impact,” Gomez added. “We’re proud to represent Tennessee on this stage and to show how community-focused financial institutions can lead with purpose and innovation.”
Learn more on the UTFCU blog.
*Source: Internal Pre-Tour Survey and Post-Tour Survey data.
