This feature is a question-and-answer session with a new Blount County Chamber member. So, here we go with our 208th installment visiting with Amy Woods, owner and founder of Women Choosing Excellence which exists because of what happens for women because of what they do. They find their passions, rediscover who they are after walking out of a fireball of a situation, heal, forgive, and find their leadership in their life and in their business. By doing so traditions of circumstances change, and the movement forward creates different legacy’s that allow women.

Tell me more. Women choosing excellence is a 6 month or 12 month coaching container where we meet on a weekly basis, my clients will soon have access to a digital course they can implement in their own time, and they have access to me 24 hours a day through telegram. By doing so the women in this program gain the support they need, the accountability to not become “stuck” in their fear, and heal anything from their past so as they move forward they are living in the present. This is done through mindfulness practices, NLP strategies, and psycho-cybernetics. By using these modalities they gain a better understanding of how their mind works, and how their body is affected through their thoughts, and are able to start reconditioning their way of thinking and any habits they might want to change or shift. This results in more control over their life, reaching goals they want to accomplish, which builds confidence and self-worth.
How did you get started? I was getting ready to graduate college in 2020 and looking for an internship. I had been homeless before going to college and wanted to ensure I kept moving forward in my life. Then the country shut down and all internships shut down without a date to be back up. I had to do something to keep going so I decided I had a computer, internet, and skills so I started a business in marketing. Not really knowing how to run a business, I went through some failures but that is when I discovered I could be a life coach and a sales coach. I became mindfulness certified, NLP certified, and as I healed from some trauma of my own past, I saw how I could help others, That is when Women Choosing Excellence was fully formed.
What is your background? I used to be a real estate agent many years ago in a different state where I was very successful. Also through college, my major was Communications with a professional writing marketing background. While in college I earned 7 advanced leadership certifications through the NSLS, and was nominated into a few other college community’s. The life skills I earned from completely changing my own life is the main skill I learned. Through knowing the emotions and impact it can have on you to go from the absolute bottom to transformation isn’t something that is learned in a class setting. It’s experienced.
Describe your clients. My clients are women who just ran out of a fire and has gone through the process of cleaning up their mess, and are looking to rebuild. They are spiritual or accepting of spirituality as I also use intuition and other modalities to calm minds and bodies. They aren’t looking to be co-dependent but are at that point of change catalyst to take action. They are love, kindness, generosity, loyal, and truth. They have humor and aren’t easily offended, and can fail while learning and understanding its not over. They are strength, power, and resilience.
What do you enjoy most about your profession? The people, my clients, and the professional network I have built around me. I am actually friends with most of my clients who live around the world. We even meet up as we travel, or do an on purpose trip to an event together or somewhere fun. They are the best relationships I have ever had. The people I have connected with outside of being my clients are all inspiring, and are bringing change to the world around them. This is just magic to be a part of and I am grateful everyday for the life I have chosen to live.
What else is going on with you? I am starting to do speaking, and will be publishing a book this summer. I have published one journal called Infinite Empowerment and have been a collaborator in a book called Whatever It Takes. This spring I will be publishing a second journal call Love Your Life, A Journal For Women.
