As a gateway to the Smoky Mountains, Blount County ranked eighth among Tennessee’s 95 counties in 2024 visitor expenditures at $610.9 million, a six-percent increase from $576.1 million in 2023, according to the Economic Impact of Travel on Tennessee Counties report issued by the Tennessee Department of Tourist Development and Gov. Bill Lee.
On an average day, visitor spending generated $1.7 million in daily expenditures, $600,000 in daily labor income and $67,353 in daily local tax collections. In total, visitor spending in Blount County generated $24.6 million in local tax revenue meaning that each household in the county saw a $1,063 annual tax savings.
Davidson County, which includes the city of Nashville, topped all county indices with $11.2 billion in tourism economic impact. Shelby County was second at $4.2 billion, Sevier third at $3.9 billion, Knox was fourth at $2.1 billion and Hamilton fifth at $1.8 billion. Williamson County entered in sixth with $1.4 billion and Rutherford County was seventh at $787.6 million. Montgomery and Wilson counties at $419.5 and $370.7 million, respectively, round out the top 10.
“It’s wonderful to witness the ongoing growth of the tourism industry throughout the state, especially here in Blount County, where we’ve experienced record-high visitor spending,” said Kim Mitchell, Director of the Smoky Mountain Tourism Development Authority. “As the leisure and hospitality industry stands as the state’s third-largest employer, it’s crucial that we keep promoting our region, which offers abundant outdoor activities and a wide range of dining and lodging choices.”
Tourism employment in the county was at an all-time high of 4,952 which also led to an all-time high payroll of $218.8 million.
State tax receipts for the county totaled $33.3 million, marking the ninth consecutive year of reaching at least $20 million.
Statewide, Tennessee’s tourism industry broke records for the fourth consecutive year in 2024, generating $31.66 billion in direct visitor spending and welcoming 147 million visitors. Tennessee saw a 12% year-over-year increase in international travel spending. This is notable because the report does not consider impacts from new direct flights from Iceland and Ireland added in Spring 2025. Those impacts will not appear until next year’s report.
Tennessee direct visitor spending has grown 36.6% over 2018 compared to the US AVG growth of 17.4% per data from Tourism Economics.
“I’m so grateful to our amazing tourism and hospitality industry for these remarkable results,” said Mark Ezell, Commissioner of the Tennessee Department of Tourist Development. “The Tennessee Tourism team has been able to leverage bigger tourism budgets to help grow visitor spending over 36% in these last six years. We are leading the nation as one of just a few states that are aggressively growing tax revenue from non-Tennessee residents to benefit all seven million Tennesseans.”
