This feature is a question-and-answer session with a new Blount County Chamber member. So, here we go with our 206th installment visiting with Chara Boring, owner of DeVine Moon. DeVine Moon, located in Foothills Mall, sells crystals, gemstones and gemstone jewelry.
Tell me more about Divine Moon. We specialize in different assortments of rocks, crystals, and gemstones….raw and polished and we like to let our shoppers know what each crystals healing properties are when you carry them or have them as home decor.
How did you get started? We started as vendors at Natural Mystic over in Midland shopping center. We do still currently vend there so our products can still be purchased at that shop. But we have just done so well with putting items on a couple tables in their shop and decided we wanted to try to have our own shop.
What is your background? It started as a hobby for my husband and I as we took more interest in stones. We started getting more and more knowledgeable. We were regular shoppers at Natural Mystic and with us having a direct contact with a stone miner we asked to become vendors and it just took off within a few months.
Who is your mentor? Hunter Johnson from Natural Mystic has been a huge support. He educated us on different stones when trying to identify them and even taught us about different textures to look for. Eon Carson is another friend from the spiritual community that has been nothing but supportive and a helping hand on anything we need for the shop. Ally B Inked has been another huge support with our shop. She’s a longtime friend and tattoo artist who made sure to be our first customer on our opening day.
Describe your customers. Our customers range from all ages and all different types of people. You don’t have to be a part of a group or have a certain belief to enjoy a beautiful stone that came from the earth.