This feature is a question-and-answer session with a new Blount County Chamber member. So, here we go with our 200th installment visiting with Liam Story, owner of Tennessee Real Estate Media which is in business to help real estate agents achieve their goals with real estate photography and media.
Describe more about what you do. We are a full-service real estate media company. We are a one-stop shop for real estate agents. We offer photos, video, drone work, 3D, floor plans, agent marketing videos, and even our own lead generation/CRM system designed specifically for real estate agents.
How did you get started? I started working in real estate photography while in college as a way to make some extra grocery money. It quickly grew into a full-time business, and I found that I love working with real estate agents.
What is your background? I have a degree in marketing, which gives me a unique perspective when photographing a property for an agent, or creating marketing videos for real estate agents. I learned real estate photography from a mentor of mine that has over 20 years of experience in the field.
Who is your biggest supporter? And how? My biggest supporter has always been my wife. As many of our members know, entrepreneurship is a roller coaster with many highs and lows. She has always been patient through the good and bad.
Describe your customers. Real estate agents who want to be the top agents in their market are my target demographic. My clients have worked hard to build their real estate businesses, and have done so in a very competitive market. I love helping agents succeed, achieve their goals, and sell more listings.
What impacts the business environment you work in? As a real estate photographer, the real estate market certainly impacts my business; however, it is somewhat of an inverse relationship. Often, during a buyer’s market, when homes aren’t selling as well, is when my business picks up.
What do you enjoy about running or working at the business? The thing I love most about running my business are the success stories from agents I’ve worked with. When an agent lets me know that a listing I shot for him or her recently sold, or that he or she got some new clients from a marketing video I created, etc that’s what makes me know what I’m doing is actually making a difference in the lives of my clients.